Studio

The studio

Service Routepoint started because funnel charts kept arriving in Manchester stand-ups with a clean paid step and no account of the three screens before it. The people in the room could name the paywall. They could not name the restore state, the permission prompt that fired on a second open, or the empty cart that appeared after a crash.

We are a small conversion path analytics practice. The work is reading sequences in live apps, writing them down, and sitting with the pair who can change a screen. It is not a lab for new tracking products, and it is not a general research agency.

Origin

The first paid path reviews were done for teams who already collected recordings and still argued from a single conversion percentage. Those early write-ups were long on screen order and short on praise. That tone has stayed. A path that “looks fine” in a monthly report can still drop people on a restore, and we would rather write that than a brighter summary.

People

Path reviews are led by practitioners who have sat in product and analytics pairs, not by a rotating presentation team. A second reader always marks the written path before a readout. We will introduce the reader by name on the kickoff so you know who is watching the recordings.

Working approach

We start from the screens, then the events, then the recordings. If those three disagree, the written path says so. We do not average them into a single score. Client teams in GB often bring a designer, an engineer, and whoever owns paywall copy; that mix is more useful than a larger audience of observers.

Values

Honesty about sparse evidence. Named screens instead of stage labels borrowed from a textbook funnel. A readout that can be interrupted. We will decline work that asks us to certify a conversion rate for a board pack without access to the live sequence.