Field notes
Drop-off is not a verdict on a single screen
Drop-off clinics fail when the room treats the named screen as the accused. A notification prompt that loses people is often keeping a promise the previous screen made — “we will only ask when it helps” — that the prompt then immediately breaks. A paywall that looks greedy may be telling the truth about a trial the restore already cancelled.
When we write a stall note, we include the inbound state: what the previous screen claimed, what the event names recorded, and what the recordings show in the two seconds after arrival. That inbound state is usually where the argument belongs.
This is also why we ask for the designer and engineer of that screen, and for whoever owns the screen before it. A clinic with only the paywall owner will defend the paywall. A clinic with both owners can move the stall.
If you want a villain screen, a clinic will disappoint you. If you want a handoff you can change, it is the right booking.