Conversion Path Audit
A two-to-three-week reconstruction of the live sequence from first open to the paid or signup step, written so a product pair can change specific screens.
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Path work
These are human-delivered reviews of how people move through an app toward a paid plan, an account, or a first meaningful action. Each engagement has a named sequence, a written output, and a sitting with the people who can change those screens. We do not rename the same audit three times.
Drop-off Clinic
A half-day working session on one stubborn stall — a permission prompt, a restore, a paywall — with the people who can change that screen in the room.
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Event Mapping for Conversion Steps
A practical mapping of event names onto the live conversion path, so a later audit is reading the same sequence the app actually shows.
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Path Readout Session
A structured sitting with a completed path review, for teams who need the written findings argued through with design, engineering, and whoever owns the paywall copy.
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