Path work

Event Mapping for Conversion Steps

Person writing a sequence of notes on paper beside a laptop

Mapped dictionary plus review call · One week · Remote working sessions, with an optional Manchester desk day

Event Mapping for Conversion Steps sits underneath a Conversion Path Audit when the event names cannot currently reconstruct the sequence. We sit with engineering and write which event fires on which screen, which properties distinguish a restore from a fresh open, and which names are too broad to use in a path.

The output is a one-path dictionary, not a company-wide tracking plan. We will say when a name should be split, and when a missing event is the real gap. We do not implement the instrumentation; your engineers keep that work.

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