Path work
Path Readout Session
A Path Readout Session is included in the Conversion Path Audit and can also be booked when a team already has a written path from us and needs a second sitting after a release. We do not present a score. We walk the sequence screen by screen, play the two or three recordings that contradict a popular internal story, and capture disagreements in the document.
If the paywall copy is owned by a different person from the onboarding screens, both need to be in the room. Conversion paths fail at the handoff as often as they fail on a single screen.